“I wrote a song a few years back – ‘I’m Amazing’, which was, in part, inspired by Muhammad Ali’s life and struggles and at the time of his death, when so many people are celebrating his life and thinking about all he achieved, it seemed the right time to release it.” – Peter Gabriel.
Sodeoka’s neo-psychedelic work with video, GIFs and print simultaneously inhabits the world of fine art, music (he’s collaborated with bands like Tame Impala, Yeasayer and The Presets), fashion, and advertising (creating projects with brands like Apple and MTV). Sodeoka’s work has been shown all over the world, from Centre Pompidou, Tate Britain, Museum of Modern Art, Deitch Projects, La Gaîté lyrique, Baltimore Museum of Art, OneDotZero, Sonar Festival, Haifa Museum Israel, Transmediale and Whitney Museum of America's Art Artport. He’s in the permanent collections of Museum of the Moving Image as well as the San Francisco Museum of Modern Art. Sodeoka’s experimental video art label, Undervolt & Co, was founded in 2013.